Loyalsense® is the CRM specially designed to help you increase your customers' loyalty.

Insight

Loyalsense® allows you to gain detailed insights into what products your customer consumes, how often they purchase them, their opinions about them, and their annual account value.

An effective marketing strategy should not be based on assumptions but on real evidence of your customers' consumption.

A loyalty program should be much more than just a series of rewards or “bribes” for the customer. Most importantly, it should be able to increase customer value and generate greater profitability.

Loyalsense® is an internet-based CRM (Customer Relationship Management) platform that connects to your point of sale to collect, manage, and leverage your customers’ transactional information. This enables the design and execution of promotional campaigns that encourage changes in consumption habits and drive higher profitability.

Segmented Strategies

With Loyalsense®, you can automatically segment your customers to design personalized promotions and service levels based on their individual value, encouraging and educating them to increase their account value.

Market Research

You can measure your customers' satisfaction with each visit or consumed product, as well as gather all kinds of information to understand their sociodemographic characteristics and preferences.

Multi-Brand Programs

You can create a multi-brand, multi-channel, and multi-branch loyalty program by using Loyalsense® as a consolidator of customer information and a rewards manager.

Referral Programs

You can implement a transparent and easy-to-operate referral program, where each of your affiliates can view the details of the rewards earned based on the purchase volume of their referrals via the web.

Analysis

Changing a consumption habit is possible if you understand the customer and stimulate them according to their own interests.

Vista del panel de control de Loyalsense en el back office de Estrateca.
Operational Reports

Loyalsense® report dashboards are fully customizable to meet the specific information needs of each client and include reports such as: - Balances, accumulations, and redemptions - Number of emails or SMS sent and received - Sales associated with a specific promotion - Profitability of promotions, etc.

Vista de la bitácora en el panel de control del back office de Estrateca. Título:
Audit Reports

With Loyalsense®, you can ensure that the redemption of your promotions is carried out by real customers, thus preventing leaks from fraudulent transactions. The integrated reports and alerts allow you to track if an account is exceeding average purchase or benefit accumulation standards. Additionally, you can identify which seller, manager, and/or branch was involved in promotional transactions with signs of fraud.

RFM Reports

Loyalsense® includes standard RFM (Recency, Frequency, Monetary) reports, which allow you to segment your customers based on their likelihood to repurchase and monetary value. With RFM reports, you can significantly increase the conversion and profitability of your promotional efforts.

Promotion

Creating personalized and sequential campaigns is essential to guide the customer in adopting a new consumption habit.

An effective marketing strategy should not be based on assumptions, but on real evidence of your customers' consumption.

A loyalty program should be much more than a series of rewards or “bribes” to the customer. Most importantly, it should be capable of increasing the value of customers and generating higher profitability.

Loyalsense® is an internet-based CRM (Customer Relationship Management) platform that connects to your point of sale to collect, manage, and leverage transactional data from your customers to design and run promotional campaigns that encourage a change in their consumption habits and generate greater profitability.

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We design loyalty programs that elevate your business and build lasting relationships with your customers.

Contact

Av. Gonzalitos Sur 280, Col. San Jerónimo. Monterrey, NL. México. CP. 64020

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