A loyalty program should be much more than just a series of rewards or “bribes” for the customer. Most importantly, it should be able to increase customer value and generate greater profitability.
Loyalsense® is an internet-based CRM (Customer Relationship Management) platform that connects to your point of sale to collect, manage, and leverage your customers’ transactional information. This enables the design and execution of promotional campaigns that encourage changes in consumption habits and drive higher profitability.
With Loyalsense®, you can automatically segment your customers to design personalized promotions and service levels based on their individual value, encouraging and educating them to increase their account value.
You can measure your customers' satisfaction with each visit or consumed product, as well as gather all kinds of information to understand their sociodemographic characteristics and preferences.
You can create a multi-brand, multi-channel, and multi-branch loyalty program by using Loyalsense® as a consolidator of customer information and a rewards manager.
You can implement a transparent and easy-to-operate referral program, where each of your affiliates can view the details of the rewards earned based on the purchase volume of their referrals via the web.
Loyalsense® report dashboards are fully customizable to meet the specific information needs of each client and include reports such as: - Balances, accumulations, and redemptions - Number of emails or SMS sent and received - Sales associated with a specific promotion - Profitability of promotions, etc.
With Loyalsense®, you can ensure that the redemption of your promotions is carried out by real customers, thus preventing leaks from fraudulent transactions. The integrated reports and alerts allow you to track if an account is exceeding average purchase or benefit accumulation standards. Additionally, you can identify which seller, manager, and/or branch was involved in promotional transactions with signs of fraud.
Loyalsense® includes standard RFM (Recency, Frequency, Monetary) reports, which allow you to segment your customers based on their likelihood to repurchase and monetary value. With RFM reports, you can significantly increase the conversion and profitability of your promotional efforts.
A loyalty program should be much more than a series of rewards or “bribes” to the customer. Most importantly, it should be capable of increasing the value of customers and generating higher profitability.
Loyalsense® is an internet-based CRM (Customer Relationship Management) platform that connects to your point of sale to collect, manage, and leverage transactional data from your customers to design and run promotional campaigns that encourage a change in their consumption habits and generate greater profitability.
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